The global use of digital messaging technology is especially helpful in maintaining professional relationships while we hide from the COVID-19 virus in our homes. But, like Zoom meetings, email communications can feel less personal than tangible, in-person connections. What can we do to facilitate meaningful relationship building while practicing social distancing?
Let’s go back to basics by using long-established technology – snail mail.
- Email: Electronic mail; instant communication
- Snail Mail: Physical mail; time-delayed communication
One easy way to build relationships with other professionals is by writing and mailing a brief and positive message. For a special touch, include a tiny gift in the card. Some of my best-received snail mail gifts include herbal tea bags and stickers from coffee shops where I want to meet the receiver after social distancing ends. Small tokens like these convey messages of peace, connection, and comfort – leaving an impression on the receiver.
Here are 10 things that you can send in a letter:

- Tea bag
- Packet of wildflower seeds
- Post-it note with an inspiring quote
- A photo of you and the receiver
- Sticker (especially from your town, an event, a coffee shop, or your logo)
- Pressed flowers
- Stick of gum
- Custom erasers (try putting your logo on one!)
- Bookmark
- Cut paper shapes (like stars, dollars, etc.)
Don’t forget to include your business card, too!
Personal mailings require a small investment, like 140 mini note cards for $13 on Amazon. Skip a trip to the post office; purchase stamps online from USPS. #SaveUSPS